ANALISIS KINERJA BISNIS: STUDI PADA STARTUP BISNIS DIGITAL
Abstract
ABSTRAK
Di era yang didorong oleh teknologi saat ini, perusahaan semakin dituntut untuk mentransformasi model bisnis mereka agar tetap kompetitif. Perkembangan teknologi yang semakin pesat menuntut perusahaan untuk mentransformasi model bisnisnya melalui integrasi teknologi digital, peningkatan kapabilitas pembelajaran organisasi, orientasi pasar yang responsif, serta inovasi berkelanjutan guna menciptakan keunggulan kompetitif dan meningkatkan kinerja bisnis. Studi ini bertujuan untuk mengidentifikasi faktor-faktor yang mempengaruhi kinerja bisnis startup digital dengan fokus pada kemampuan belajar, orientasi pasar, kemampuan teknologi dan kemampuan inovasi. Pendekatan kuantitatif digunakan, dengan menggunakan sampel individu yang familiar dengan perusahaan rintisan di Kota Batam yang telah beroperasi setidaknya selama lima tahun dan memiliki struktur organisasi formal yang mendukung inovasi dan pengembangan produk. Hasil penelitian menunjukkan bahwa kemampuan belajar, orientasi pasar, dan teknologi berpengaruh signifikan terhadap kinerja produk dan bisnis. Kemampuan belajar dan orientasi pasar juga secara langsung memengaruhi kinerja bisnis, sedangkan kemampuan inovasi dan kemampuan teknologi tidak menunjukkan pengaruh langsung yang signifikan. Kinerja produk terbukti memediasi hubungan antara kemampuan teknologi, kemampuan belajar, dan orientasi pasar terhadap kinerja bisnis, tetapi tidak terhadap kemampuan inovasi. Secara keseluruhan, hasil penelitian menyoroti peran penting kemampuan belajar, orientasi pasar, dan kemampuan teknologi dalam meningkatkan kinerja produk dan bisnis.
ABSTRACT
In today's technology-driven era, companies are increasingly required to transform their business models to remain competitive. Rapid technological advancements force companies to be more adaptive within the business ecosystem to survive in an increasingly competitive market. This study aims to identify factors that influence business performance. A quantitative approach was employed, using a sample of individuals familiar with startups in Batam City that have been operating for at least five years and have a formal organizational structure that supports innovation and product development. The results show that learning ability, market orientation, and technological capability have a significant positive influence on product performance, which in turn impacts business performance. Learning ability and market orientation also directly influence business performance, while innovation ability and technological capability do not show a significant direct influence. Product performance is shown to mediate the relationship between technological capability, learning ability, and market orientation on business performance, but not on innovation ability. Overall, the results highlight the important role of learning ability, market orientation, and technological capability in improving product and business performance
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DOI: http://dx.doi.org/10.35906/jep.v12i1.2780
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