PERAN LITERASI DIGITAL TERHADAP WIRAUSAHA MUDA: STUDI KASUS PADA MAHASISWA DI JAKARTA

Retno Fuji Oktaviani, Rinny Meidiyustiani, Qodariah Qodariah, Rachmat Arif

Abstract


ABSTRAK

Intensi berwirausaha di Indonesia masih tergolong rendah. Rendahnya kesadaran berwirausaha oleh generasi muda karena kurangnya literasi dan pendidikan yang mereka dapatkan. Sedangkan bagi generasi muda literacy digital mereka sudah menunjukkan perkembangan yang sangat tinggi. Penelitian ini ingin meneliti lebih lanjut faktor pendidikan formal dan nonformal dengan literasi digital sebagai moderasi dapat mempengaruhi intensi seseorang untuk berwirausaha serta dampaknya terhadap tindakan actual entrepreneurship. Penelitian ini menggunakan pendekatan kuantitatif melalui model path analysis. Populasi dari penelitian ini adalah mahasiswa Universitas Budi Luhur. Hasil penelitian menunjukkan bahwa formal education dan nonformal education dapat mempengaruhi intention entrepreneur dan intention entrepreneur dapat mempengaruhi seseorang untuk menjadi actual entrepreneur. Sedangkan digital literacy tidak dapat memoderasi formal dan informal education.

Kata Kunci: Literasi Digital; Niat; Wirausaha; Pendidikan; Moderasi

ABSTRACT

Entrepreneurial intention in Indonesia is still relatively low. The low awareness of entrepreneurship by the younger generation is due to the lack of literacy and education they get. Whereas for the younger generation, their digital literacy has shown very high development. This study wants to further examine the factors of formal and non-formal education with digital literacy as moderation can affect a person's intention to become an entrepreneur and its impact on actual entrepreneurship actions. This research uses a quantitative approach through a path analysis model. The population of this study were students of Budi Luhur University. The results showed that formal education and non-formal education can influence entrepreneurial intention and entrepreneurial intention can influence a person to become an actual entrepreneur. While digital literacy cannot moderate formal and informal education.

Keywords: Digital Literacy; Intention; Entrepreneur; Education; Moderating


References


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DOI: http://dx.doi.org/10.35906/jep.v10i1.1917

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