ANALISIS STUDI KELAYAKAN PEMBENTUKAN LEMBAGA PENERBIT (UMT PRESS) UNIVERSITAS MUHAMMADIYAH TANGERANG

Desri Arwen, Zalzulifa Zalzulifa, Nasaruddin Nasaruddin, Sukwan Hanafi

Abstract


Abstrak

Tujuan penelitian yaitu untuk menganalisis kelayakan faktor pendukung dalam pembentukan lembaga penerbit (UMT Press). Jenis penelitian yang digunakan yaitu survey dengan metode kuantitatif. Sampel pada penelitian ini diperoleh dari 26 orang dosen yang diambil dengan menggunakan pendekatan purposive sampling atau pengambilan sampel secara sengaja yang mewakili 8 program studi, mereka dianggap memiliki pengetahuan lebih tentang masalah yang ditelitiUntuk metode analisis yang digunakan pada penelitian ini yaitu analisis statistik deskriptif dan analisis SWOT. Instrument pengumpulan data dengan angket tertutup dan terbuka. Hasil analisis SWOT diperoleh pada faktor internal meliputi aspek kekuatan dan kesempatan dalam pembentukan lembaga penerbit (UMT Press) dalam kategori kuat dan aspek kelemahan dan ancaman (faktor internal) dapat diminimalisir dengan gabungan aspek kekuatan dan kesempatan.

Kata Kunci: SWOT, Faktor Internal, Faktor Eksternal, Lembaga Penerbit.


Abstract

The research objective is to analyze the feasibility of supporting factors in forming a publishing agency (UMT Press). This type of research is a survey with quantitative methods. The sample in this study was obtained from 26 lecturers using a purposive sampling approach representing 8 study programs. The Data collected with a closed and open questionnaire. SWOT analysis results obtained on internal factors include aspects of strengths and opportunities in the formation of a publishing agency (UMT Press) in the sharp category. The study reveals that weaknesses and threats issues can be minimized with the combination of strengths and opportunities.

Keywords: SWOT, Internal Factors, External Factors, Issuing Institutions.


References


Adiyanta, F. C. S. (2019). URGENSI GOOD JUDICIARY GOVERNANCE PADA PELAYANAN ADMINISTRASI LEMBAGA PENGADILAN KONSTITUSI SEBAGAI JAMINAN BAGI AKSES PUBLIK UNTUK MEMPEROLEH KEADILAN. Masalah-Masalah Hukum. https://doi.org/10.14710/mmh.48.3.2019.257-265.

Coman, A., & Ronen, B. (2009). Overdosed management: How excess of excellence begets failure. Human Systems Management. https://doi.org/10.3233/HSM-2009-0703.

Hashim, M. K. (2000). Business strategy and performance in Malasysian SMEs: a recent survey. Malaysian Management Review.

Jeon, Y.-A., & Kim, J. (2011). An Application of SWOT-AHP to Develop a Strategic Planning for a Tourist Destination. 16th Graduate Students Research Conference, Houston, Texas.

Muijs, D., Aubrey, C., Harris, A., & Briggs, M. (2004). How do they manage?: A review of the research on leadership in early childhood. Journal of Early Childhood Research. https://doi.org/10.1177/1476718X04042974.

Omalaja, M. A., Eruola, O. A., & College, I. (2011). Strategic Management Theory : Concepts , Analysis and Critiques in Relation to Corporate Competitive Advantage from the Resource ‐ based Philosophy. Economic Analysis.

Oreski, S., Oreski, D., & Oreski, G. (2012). Hybrid system with genetic algorithm and artificial neural networks and its application to retail credit risk assessment. Expert Systems with Applications. https://doi.org/10.1016/j.eswa.2012.05.023.

Phadermrod, B., Crowder, R. M., & Wills, G. B. (2019). International Journal of Information Management Importance-Performance Analysis based SWOT analysis. International Journal of Information Management. https://doi.org/10.1016/j.ijinfomgt.2016.03.009.

Sugiyono. (2010). Metode penelitian kuantitatif kualitatif & RND. Bandung: Alfabeta.

Yüksel, I., & Daǧdeviren, M. (2007). Using the analytic network process (ANP) in a SWOT analysis - A case study for a textile firm. Information Sciences, 117(16), 3364-3382. https://doi.org/10.1016/j.ins.2007.01.001.




DOI: http://dx.doi.org/10.35906/jm001.v6i1.484